Brand Stories

Balaji Wafers, a leading regional potato wafer and snacks brand, has achieved significant success since its humble beginnings in 1982. Founder Chandubhai Virani started the business with a small investment and a shed in his home compound, initially facing challenges with unreliable suppliers. Recognizing the potential of potato wafers, Chandubhai and his brothers established Balaji Wafers Private Limited in 1992.

With determination and relentless effort, they overcame setbacks, including a failed machinery installation, and focused on delivering quality products and excellent service. Today, Balaji Wafers operates four plants, with a substantial processing capacity and a diverse range of snack varieties, solidifying its position as a major player in the potato wafer and snacks market. The success of Balaji Wafers exemplifies the power of perseverance, adaptability, and commitment to quality.