Brand Stories

Royal Enfield, a leading Indian motorcycle manufacturer, has a rich history that traces back to its founding in 1892 in England. Initially manufacturing bicycle components, the company ventured into motorcycles and achieved success with significant orders during World Wars I and II. Royal Enfield entered the Indian market in 1949 and gained popularity when the Indian government adopted their motorcycles for the army and police.

Facing challenges and ownership changes, the company found renewed success under the leadership of Siddhartha Lal, who revitalized the brand by focusing on performance improvements while preserving its vintage charm.Through effective marketing and strategic positioning, Royal Enfield became a market leader and a significant contributor to the profits of Eicher Motors. Siddhartha Lal's dedication and vision transformed Royal Enfield into a thriving business, exemplifying the power of passion and perseverance.