Brand Stories

Amazon, most of you know it as the online marketplace, where you can buy anything. Yeah, Amazon sells pretty much everything, in fact, they currently have a selection of over 100 million different products to choose from. Well, it actually started off with fairly modest beginnings. In this story of Amazon, let us take you all the way back to the 1990s.

In 1994 a young Wall Street executive named Jeff Bezos has been paying attention to the growth of the internet and decided to leave his Wall Street firm in order to start an e-commerce company. Mr. Bezos packed up moved to Seattle and began to work on a business plan for his new e-commerce company which he called “Cadabra Inc” which was later named as “Amazon”. From books to Music CDs to Electronics to Groceries to Sporting Fashion, today Amazon success story claims it as the largest E-commerce leader in the world.

What Shaped Amazon? Because its focus is on the customer’s demands and perspective and not on building itself against the competitor. The success of Amazon is largely attributed to its ideas and innovation.